With businesses struggling since last summer due to COVID-19, many e-commerce sites are looking to bring in customers who couldn’t enjoy last year’s warm weather. With the vaccine rollout in full swing, and states re-opening and rolling back mandates, many are eager to make this coming summer one to remember, and this includes lots of shopping. The question of course for the average shopper then becomes: Where do I shop?
With the pandemic came a boon of online shopping, and with that comes the need to make one’s site as consumer-friendly as possible. Here are 5 tips and tricks to make that happen.
1. Make the shopping experience as seamless as possible:
Think going above and beyond what is normally required to make your customers satisfied. Whether it’s offering free shipping for orders above a certain threshold or being laxer with return policies, these little perks are what will drive people to your e-commerce site.
2. Re-Vamp your site’s social media presence:
How are people going to find your site? Word of mouth isn’t as powerful as it used to be. And with search engines like Google being able to show tens of thousands of sites with just a few clicks, you need to make certain that your site is known. Facebook and Instagram for instance offer access to hundreds of millions of people from all across the globe through the use of ads that can be directly linked to your website. With some great shots of your products, you can showcase your business with the utmost pride. We at Jeffrey Rosenberg Photography can help you achieve this!
3. Ensure your products are of the highest quality possible:
Have you had any issues with product quality in the past? Are the products really as described? Broken pieces and amateur stitching do not bring repeat customers, and possibly even worse, they may bring bad reviews. If at all possible, mock order some of your most popular items and check for any issues they may have. You can then pass those notes on to the manufacturer (or if they are really bad, find a new one altogether).
4. Make sure you’re on top of the newest trends:
With every passing day, there seems to be some new fad that is taking the world by storm. The challenge as a business owner is to make your business and its products relevant when those fads come about. One way that you can be one step ahead of the competition is to be up to date with Instagram, Facebook, and Tiktok trends, which usually focus on an idea or a product that is easily accessible, well-marketed, and affordable. Doing this will help you stay relevant in the quickly changing e-commerce landscape.
5. Image is everything:
Studies have shown that humans make their first assumptions within the first second of seeing something. With such little time to make a good first impression, it is imperative that your website and your products look their best. Some questions you should ask yourself (and maybe even other people) are: Is my website easy to navigate? Would I buy these products if they were on a different website? What are your first thoughts when you open up the site? Do my products and my website complement each other? If you find that your product photos could look a little better, or they are just not quite what you are looking for, Jeffrey Rosenberg Photography, located in the heart of NYC, can help you showcase your products to make your business successful!
Check out our website for more details!
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