With Summer only a few weeks away, many e-commerce managers are looking for ways to bring in new customers just in time for the Summer shopping season. Over the past 2 years, online shopping has seen unprecedented growth, allowing buyers a seemingly endless array of products ready to be shipped to their doorstep. With this growth has come fierce competition among sellers for customers. In light of this, here are 5 things shop owners can do to give themselves an edge this season.
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Make The Shopping Experience Seamless
Whether it is offering free shipping and returns, or providing lots of detail in the product descriptions, little perks such as these will certainly bring people to your shop.
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Make Use of Your Site’s Social Media Presence
Every e-commerce site no matter the size is currently using social media to highlight their products. Don’t fall behind the pack! Use and grow your social media presence to garner new customers who are actively seeking to buy products such as yours!
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Update Your Product Photos
No one wants to see poorly taken product photos. Studies show the more aesthetically pleasing a picture is, the more likely it is a customer will buy it. Additionally, professional product photos accurately depict proportions and details of the product, giving customers all the information needed to press that “add to cart” button. We at Jeffrey Rosenberg Photography can help make your products look great!
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Make Sure You Are On Top Of The Latest Trends
Every day there seems to be a new style that everyone is wearing. Although it may be hard to keep up with large brands, make sure your offerings are not outdated! Customers like to see that their favorite stores are carrying what’s in fashion.
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Reviews Can Make Or Break A Business
Ensure you keep up good relations with your customers. Today, all it takes is one bad review to lose customers. If you see someone is giving a poor review of your product, respond to them, offer them a refund, do something to show them that you care about your customers and others will start buying from you too.
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