Did you know that good-quality pictures are more powerful in convincing users to buy products or services than any tagline or slogan?
It is important to remember that poor-quality photographs deny sales and poorly reflect your professionalism and business reputation. That said, having an image alongside your product is not enough. It would help if you had gorgeous, well-edited product photography to capture your visitors' attention and boost conversion.
Here are the best 8 practices for creating high-converting product photos.
1. Know your audience
We are very visual creatures. We interpret and process visual signals differently and faster than sound. However, the reactions to these visual signals vary from person to person. So before you decide on your image content and styling, make an effort to understand your target audience's tastes, likes, and dislikes and work from there on.
2. Use high-quality images
Product images aren't an area where brands should cheap out. Nearly half of online consumers consider high-quality product photos to be the most influential piece of research in their purchase decision. Because shoppers on your e-commerce site rely heavily on photos to decide whether they should make a purchase, it's wise to invest in a good photographer or use quality equipment to develop your product photoshoot.
3. Offer 360-degree View
Customers can't get hands-on with your products. You need to provide as much realism as you can. This means getting multiple angles or offering a 360-degree view.
According to a study, a 360-degree image can have a 30% higher conversion rate than those without. Multiple product photographs from different angles help customers be more confident about their purchasing decision.
4. Use lifestyle images and show products in the context
Most e-commerce stores shoot their product photos on a plain or white background. This makes it easy to edit and integrate with their web pages. That's great, but taking product photographs in real backgrounds/environments gives your customers contrast, scale, and the opportunity to see a product in a real-life setting.
Think about how your customers might use your products; you can create "slice of life" images. For example, if you're selling earrings, get somebody to model them for you. You can even layer products together.
You can see the lifestyle photography examples from Jeffery Rosenberg Photography https://www.jeffreyrosenbergphotography.com/lifestyle-editorial
5. Study eye tracking strategy
Sometimes, our product photos don't focus our customers' attention on the actual products. A great article from Insider highlights customer attention in product photos.
A great example from the article is an ad from Sunsilk. They used a pretty woman as a model for their shampoo. During the A/B testing, the eye tracker showed an increased focus on the product when the model's eyes were on it.
6. Add scale to product photos
Scaling product photographs has several benefits. It helps shoppers visualize product size, especially online. For example, customers can imagine how huge or bulky things would fit in their area. They also better grasp product dimensions by comparing them to familiar items like people, books, or coins.
7. Be generous with your photography
Having multiple images allows you to showcase the best features of your product and allows your customer to inspect it from various angles, just like they would in the actual store. If you are selling a pair of shoes, for instance, it may help to have different close-up photos.
8. Use images to convey emotions
Images can convey stories and draw the user in; they can also click on the users' emotional heartstrings. This also loosens their purse strings on your online store.
Injecting just a little more emotion into your product can significantly increase conversions on your site. The idea is to show how the product makes users feel when using it. So tap into the powers of emotions with product images that speak to your customers.
Jeffery Rosenberg Photography loves to discuss how product photography can play a vital role in your conversion rate. Contact our office at (212) 915-0589 or https://www.jeffreyrosenbergphotography.com/contact-us