With the current surge of Omicron cases in NYC and throughout the country, companies like Apple have chosen to close their stores for in-person shopping and limit their sales to online shopping. Being that it should be a store's busiest time of year, the holiday season, many stores, and companies are worried that their sales will be extremely less than years past.
In response to the recent closures of stores, retail companies like Sak's Fifth Avenue and Ralph Lauren have invested in virtual shopping experiences. Sak's launched a live stream campaign called Saks Live for virtual shopping experiences, which are paired up with styling tips. While Ralph Lauren created virtual shopping experiences. This new way to shop allows consumers to virtually step into the elegant world of Ralph Lauren's most iconic retail spaces around the world - in New York, Beverly Hills, Moscow, Paris, and Hong Kong - and shop the store from the comfort of home. At Virtual360NY, we had the chance to assist Ralph Lauren with their Virtual Shopping Experiences at their multiple locations throughout the city. Take a look at the Ralph Lauren Ski Chalet-inspired virtual shopping experience at Bloomingdale's in New York City.
As brands and stores have adapted to unpredictable circumstances, many are turning towards virtual shopping experiences and virtual entertainment to bridge the gap between in-person shopping and virtual reality.
At Virtual360NY, we have helped many companies capture their virtual shopping experiences and share them with their customers. In doing so, creating a safe shopping environment for all consumers.
Contact Us Today to see how we can help you create your virtual shopping experience for your brand!
