The e-commerce industry has grown considerably in recent years. It's not just the number of people shopping online that has increased; there are also more shops and competition. So, if you want your products to stand out from the crowd, you need excellent Ecommerce product photos. According to studies by Justuno, 93% of shoppers say that visual appearance is the key deciding factor in their purchasing decisions.
You can push your product images to the next level by learning the below product photography tips. Let's dive in.
Creating clean product images
One main form of product photography is product-only imagery shot straight on. Commonly used for product listings in online stores like Amazon or Etsy, these photos are usually taken with a simple white background to limit distractions. Product-only images capture the details of the subject, such as size, silhouette, and color. These specifics help consumers find exactly what they’re looking for when shopping online.
Setting up your lifestyle shoot
To really bring your brand to life, these photos feature your product in action, often photographed with a model or other complementary products. This helps your customers envision what it would look like to use your product in their everyday life and create a more personal connection with your bran
Use a tripod
It doesn't matter if you're using a professional camera or your smartphone; you need a tripod to ensure you shoot stable, high-quality images. A tripod is a great way to avoid blur if your camera shakes.
Use proper lighting
For product photography, perfect light is a no-brainer. You can use either natural light or set up studio lights. Natural light is actually ideal if you’re shooting outdoors or if you’re shooting a lifestyle photo with a model. If you’re having a product shoot indoors, place your backdrop and shooting table close to a window that gets a lot of natural sunlight, and if the light is too intense, you can try diffusing it with a light sheet or paper draped over the window.
Since natural lighting is changeable and difficult to replicate, photo studio lighting is often better for successful product photography. For the best studio lighting, make sure there's a light aiming at every side of the product. That way, no shadows will get in your way of making a perfect shot. Just be sure to aim the sidelights directly at the background, instead of pointing them at the product itself. You don't want the product blending in with the walls.
Colors psychology
You may be aware of color psychology. It's the study of colors and different hues and how they affect human emotions and behavior. Of course, you should play with colors only in lifestyle or in-context shots. You don't want distractions in product-only photos. So, by mixing specific colors in the background, you can tell a more compelling story.
Just like you shouldn't distort the real proportions of a product, you also must represent its true colors. Failing to do so would cause a lot of trouble for your clients. You can tone them a bit to ensure they perfectly match a real-life product.
Styling your product
As a product photographer, it’s your responsibility to make the product look the best it possibly can. If a speck of dust gets on the product and it’s visible in every photo, that translates into a significant amount of time editing every image. If you’re photographing clothing or fabrics, be sure to iron unwanted wrinkles.
Make final re-touch for the photos
Once the photoshoot is over, it’s time to put the finishing touches on them that’ll make the product look its best. With photo editing software, you'll make them look absolutely brilliant. You'll give them a polished and flawless look that will make every product pop. You can make a bunch of corrections but remember not to go overboard.
Optimize images
In addition to high-quality product photos, other things affect the success of your ecommerce store. One of these things is the search engine friendliness of your site. As one of the key ranking factors on search engines is the performance and speed of your website, you want to make sure the image file sizes are optimized as small as possible without sacrificing too much of the quality.
Photography is like any other skill. You'll want to practice, keep learning, and get better equipment. Or you want to hire a professional photographer to make your shooting process more fluent and precise. Jeffrey Rosenberg Photography is ready to help. Jeffrey has over 15 years of experience in product, jewelry, food, and portrait photography. Just contact us for learning more details!
P 212.915.0589 M 516.429.1655
www.jeffreyrosenbergphotography.com
89 5th Ave., Suite 901, New York, NY 10003