There’s no doubt Coworking spaces’ popularity is on the rise, especially in this age of e-commuting, startups, and the freelancer economy. If you own a Coworking space, you understand the high demand, but marketing your space can be a distinct challenge among increasing competitors.
Below we will cover the methods on what you will need to do to increase your workspace visibility. And why you need a photographer to attract more members to your business.
Have a Quality Website
Your website is the most basic requirement. You need a website. A good one. And have it professionally done. To a Coworking space, atmosphere is almost everything! People notice it enhances their ability to be productive. You definitely want to show the entire atmosphere which is beautifully decorated, while still being very comfortable and practical. A professional photographer helps you present the best characters of your spaces and bring in traffic.
Leverage with Your Social Media
Take advantage of all the social media platforms. Use Twitter or Facebook to follow your members, and LinkedIn also is a useful platform to reach out your potential members. Use Instagram to show off the inside of your building, the surroundings of your building, and your members. Instagram is one of the most popular social media platforms using images to boost followers, traffic, and business. Make sure you take smart advantage of high-quality photos.
Use SEO to Drive More Traffic to Your Website
Search engine is another important tool to drive members to your Coworking space. If your website performs poorly, you are going to have trouble showing up on the search engines. Professional photoshoots will raise business SEO on google! Because there are triggering pictures on your business’s page, the more time your potential members spend on your website increases your search engine ranking.
Don’t Forget to Reach Out Commuting Workers
You also have the opportunity to reach out to travelers and commuters, especially if your Coworking space is in a metropolis or close to an airport. Commuters, especially those who fly for work, often struggle to find a reliable place to work. You may want to pay for posters promoting your space with beautiful pictures in local airports, taxis, and popular hotels.
Find New Members from Events
Another successful Coworking marketing strategy is to rent out your space to more than just members. Imagine clients are looking for a space to host local events or celebrity parties, good images always gain attention helping to drive potential clients into your spaces.
Here to represent your shared office atmosphere in an attractive way! Gain new members by having professional photographs of your space. Jeffrey Rosenberg Photography is a New York City-based photography company, with over 15 years of experience in business and office photography. We also specialize in virtual tour business services.
If you need any further, contact us:
Jeffrey Rosenberg - Photographer